Seetharam Vallabhaneni, 2017 (unless otherwise stated)
Branding + Marketing collateral
Location : Hairpin Arts Center, Chicago, IL, USA
Keywords : Logo, Exhibition poster, Social media banners, Exhibition labels
As the exhibition calls for viewers to challenge the notion of contemporary as a solid state, the branding itself was inspired by the layout of 'The Declaration of Independence' and combining that with modern fonts and motifs such as browser window or pixels in pop art colors.
The exhibition is a tool for developing different expressions of contemporary, ultimately pushing people to seek their own definition. By bringing together eleven artists with individual interests, we challenge the notion that being contemporary is a solid state. Instead, we propose that being contemporary is an ever evolving, emergent process.